Introducing the new ballpark menu item: It’s 5/3 lbs (1.66) of beef with lettuce, tomato, salsa, sour cream, chili and Fritos on an eight-inch sesame seed bun.

The team says it feeds one to four people and sells for $20, and if a person finishes the Fifth Third Burger in one sitting, the team will offer up a Fifth Third Burger T-shirt.

Mickey Graham, the team’s director of marketing and media relations, told us that they came up with this burger because it’s something fun that people can understand.

“We’ve had people come just for dinner,” Graham said. “It actually happens pretty frequently. We take our food pretty seriously.”

Minor League Concession Item Of The Year – Sports Biz with Darren Rovell – CNBC.com

Fifth Third Bancorp, Mickey Graham